“The great dream of my life has always been to work for the moral and economic dignity of mankind.
The eternal values of Beauty, Humanity and Truth are our model and guide every action we take. “
Marco M. Alemagna
People-Centric Company—The Business Philosophy
People-Centric Enterprise is a new approach to business based on extensive research that conclusively proves that companies successfully engaging all of their customers, employees, business partners and communities outperform others over the mid- to long term. Many companies bring their own approaches to People-Centric Enterprise, but one element they share: they all are founded on the premise that people are an organization’s No. 1 asset. There are many companies that practice People-Centric Enterprise without calling it that.
There are many companies that practice People-Centric Company without calling it that – many of the companies on the Great Companies to Work For lists that are now popular in almost every state. We believe it’s time to give this philosophy a name.
Principles
The Principles of People-Centric Business
Thankfully, there are many companies that put people first. Now, it’s time to draw attention to them so that more organizations follow their lead. People-centric organizations have much in common. They all:
- Focus on creating sustainable, long-term profitability and return for shareholders based on having loyal customers, distribution partners, employees, vendors and communities. They fundamentally value their people and continually seek out new ways to “wow” customers and attract talent and partners.
- Share a clear sense of mission of what the organization stands for in terms of its brand and culture, as well as a commitment to keeping promises. They strategically focus on achieving goals by fostering the proactive involvement of everyone critical to success, and they demonstrate integrity by consistently keeping their promises to all of their constituencies.
- Establish clear goals shared with their community. There’s a general understanding of where the organization is headed and how its community contributes and benefits, building a brand that unites all of their people with a common understanding of the value proposition and promises.
- Create an emotional bond between customers, distribution partners, employees, vendors and other constituencies; they foster relationships by continually listening, communicating and enabling people to play and celebrate success with their significant others.
- Continually communicate to all of their constituencies; they utilize the appropriate combination of permission-based communications to inform, not just sell, so that everyone has a maximum understanding of how they can help and/or benefit the organisation.
- Invest in capability, continually working to make sure everyone is able to do what’s asked of them through effective learning strategies.
- Provide support for all of their communities. Customers, distribution partners, employees, vendors and communities feel valued, because they are. This can’t be faked.
- Inspire collaboration and innovation so everyone in every community is inspired to look out for new ideas, opportunities, new products or ways to improve service or cut costs.
- Honor the importance of very task – even entry-level people or others with tough jobs feel a sense of task value, because they understand how doing even so-called “menial” jobs well is critical to a smooth-functioning, profitable organisation.
- Support their communities. These organizations understand that one way to inspire people, have fun and create an emotional bond is to bring people together to work on a cause that helps people – the most natural form of team-building.
- Monitor and measure results and track engagement to make sure that managers are fostering positive workplaces and customer experiences, and that people are able and willing to do what is asked of them.
- Provide Feedback – they foster two-way communication to uncover ways to improve or address problems.
People-focused organizations are better to do business with and more gratifying to work for.
Officina Future 